Practical Design Tips for Coffee Bag Labels
While coffee is perhaps one of the most complex flavors out there, you can’t have the same level of complexity reflect in its product label design.
Simplicity is beauty when it comes to marketing. And with coffee bag labels, this simplicity has to deliver the message clearly. Although this doesn’t mean you shouldn’t be a bit creative with the design. But if push comes to shove, it would be best to incorporate symmetry and sharp, clean edges on your coffee label, rather than flora and fauna.
Keeping that in mind, here are some tips on making coffee labels from JavaJavaMoola that should help you create a pleasing, fresh and original design.
Choose an Appealing Color
Coffee can be aggressive in flavor, to say the least.
But this aggressiveness does not have to carry into its labeling. One or two pops of color maximum will do the trick. Primary colors such as blue, green, red or yellow combined with the classic brown or black coffee hues will make the product appear bright and cheery without seeming too extreme.
Find a Suitable Font
When in doubt, go for cursive fonts. Elegant and simple, cursive fonts are easy to read as well, although if you want to give your label a bit of a modern edge, you could simply go with Sans Serif fonts.
When choosing lettering, always try to choose a font that’s not too thin or compact. Otherwise the customer might not be able to read it. And don’t stick to default fonts. No one likes to see an elegant coffee ruined by a Comic Sans font.
Think Before Adding a Graphic
Do your research well beforehand to make sure there’s no resemblance to any other brand design or label. This’ll save you from any copyright restrictions. When incorporating a symbol though, try to use it as a visual aid, something that allows the customer to identify the symbol with the brand’s goal, company culture or the cause you’re raising funds for. This’ll allow them to make a personal connection with the product, and the company.
Add Scenery for Inspiration
Given that you’ve imported your company from JavaJavaMoola, you’ll be receiving product that would be taken from the coffee belt, which comprises of a number of countries where coffee is specially cultivated. If possible, try to use the scenery from these countries in the background of the label to give consumers some valuable information about the coffee’s origin.
Make it Unique in Shape
The typical shape of a coffee label is square, as it goes around a bottle or on the front of a bag. But there is no set rule that says that you can only use a rectangle label. Going with shapes like ovals, circles, inverted triangles and many more will make your coffee bag even more appealing and eye-catching.