To raise funds for your cause, you’ve decided to use the most effective tool in the fundraising arsenal; coffee!
And you finally have all the stock you need from JavaJavaMoola!
But there’s a problem. You ordered early and now all that delicious, freshly roasted coffee is sitting snug in a corner, ready to be sold or delivered to your supporters. And you’re worried how long before it might go bad.
But wait, does coffee go bad? If not, are there any specific instructions on keeping your fundraising treasure safe from harm?
We’ve got you covered on all the details!
Learning About Coffee
First of all, like all things offered by Mother Nature, coffee beans also have an expiration date. But they don’t grow mold, become unnaturally stinky or change color as other things. Instead, they go stale and that affects the flavor of the coffee.
When exposed to oxygen, coffee ends up losing its freshness. The more your coffee is exposed to it, the faster it loses its value. In fact, if you don’t keep your coffee in a dry, airtight jar, it can end up losing flavor in 2-3 weeks, even faster if it’s pre-ground.
But before you panic, this doesn’t mean that the coffee we’ve sent in our bags will expire any time soon. Kept in a dry, cool location, your coffee will stay fresh for much longer.
However, don’t mistake our coffee for what you buy from the supermarket. Truth be told, whatever coffee you find from your local deli, it’s almost always stale.
Disappointing; we know!
But that is because coffee roasted for mass consumption is done so, some time in advance. By the time the coffee makes its way to the market and into our cup, it loses its flavor altogether. This is why we only roast our coffee when we get an order. Then we pack it up nice and send it on its way!
The Lowdown on Coffee Storage
First, your coffee is already in airtight, sealed bags, so there isn’t any worry about any oxygen seeping into the beans. Still, that’s only one disaster averted.
To keep your coffee fresh, we recommend that you store it in a cool, dry place like a cabinet or pantry. Freezers and refrigerators are a big no-no, since the moisture and colder temperatures might cause the coffee to get stale.
Also, keep your coffee away from warm spots as well, such as ovens, microwaves or your stove top – anything that might cause a drastic change in temperature. Keep it away from direct sunlight as well.
Keeping a Bag?
Once you open up the bag, it will only be a matter of time before it loses its freshness. For flavor’s sake, transfer your coffee in a non-reactive container, or a glass or ceramic bottle that has airtight gaskets. If you’re storing your coffee in a clear plastic bottle, keep it in a dark, cool place.
Want More Coffee?
JavaJavaMoola is here to serve!
Contact us today to order more. Ask us any question regarding our risk-free coffee fundraising system! We’ll help you in any way we can!